Is CRM really a center of business world?
by
Silesian Marketing Society in Katowice

Theme
There is a lot of new abbreviations in the language of economic consultants nowadays – like ERP, CRM, ISO9001. They bring a subconscious crawly feeling on the backs of everyone new to the subject. Sometimes people understand one or few terms, however full recognition of all of them is very rare. What do they all mean? Where do they come from? What solutions they describe? What are the relations between them? Which one is more important than others? Which should make the beginning of the modernization of organizational structure of the company?
These are only few questions which may appear in the minds of people who have a cool, distanced relation in this field, devoid of mythologization. Moreover we must remember the world is not necessarily built in such a way, as to make the life of the people who are used to systematization and logical order easier.

The participants or whom it’s for:

• economic consultants, with universal activity fields 
• for consultants and for people who implement quality management systems (ISO 9001 and others) 
• for people who create and implement IT systems like CRM and ERP 
• for managers with wide prospects and internal drive for asking difficult questions 
• for creative marketing people 
• for everyone else for whom world is not a catalogued, closed data, rules or definitions set